Operate the transformation
From white to color or vice versa, from one state to another, the artisan painter transforms the space, he operates a mutation. His advices are relevant, his gesture is under control.
we pushed forward those principles through our contrasted proposal. The characteristic Pantone Blue singularizes this identity, as the typography of the name does, inspired from the symbolic paint roller we drawn, minimalist and time less as a good advice…Art Direction, Branding, Graphic Design2015
Rosette Audition is a hearing aid dispensers firm located in Cherbourg, France. We intervened to rethink the organization of the reception, sales and working areas with important acoustic requirements. The area available is quite small, place all activities forced us consider every tiny spaces or to hide doors in the walls... Trying to welcome the hearing-impaired customers without making them feeling cramped, led us to imagine devices that monopolize attention, informs or entertains. An aquarium partitioned space between the waiting area and retail space, a shelf for flyers unfolds on a wall in the form of a graphic information on noise nuisance and danger thresholds, a TV space is available in a small rest area for testing the domestic listening devices...
Customers doesn't feel the commercial will, that is far behind the educationnal approch that lead the staff in their daily task.Furniture Design, Information Architecture, Interior Design2015
wedding cards (invitation and reply card)
We chose the fin and all the symbolism that goes with ... stability and direction to accelerate, choose a common and desired trajectory. The fin is marriage, that kind of detail that is not seen but that changes everything: the point of support to consider more ambitious trajectories, etc ... It is the spouse, the one to rely on to stay in line, or to incur good turns ... In short, it connects the event to the common passion of the couple (surf and windsurf) and their honeymoon (scheduled on a famous spot !), while opening on deeper reflections about the marriage.
The shape of the fin suggests water, islands seen from the sky or a form in a night of stars ...
The main A5 sized card is printed in four colors on a iridescent slightly bluish paper (Conqueror Iridescent white azure …).Graphic Design, Illustration, Set Design2015
COHDA reports results, operates figures, presents observations, products analysis, gives advice and recommendations ... All its products (reports, communication on results, formatting information ...) are vectors of identity that we do not want to overlook. We imagined a universe of items, from forms of a logo designed for, and capable of signing the origin of each production without the presence of the logo.Branding, Graphic Design, Print Design2012
Sylvie Royer - architect & associates — season's greetings
Whether of form or substance, the elements of this set are organized to characterize the firm: a serious team and a source of proposals, both creative and appropriate to the contexts.
By its radical look at first sight and the vitality it has, this set also emphasizes dynamics of the firm.
In addition to what those messages carry, we have also proposed a set that can be used to present the firm during the year 2013, in other contexts than season's greetings.
Graphic Design, Print Design, Set Design2013
we support the Barju since its inception — we defined the identity of this gastronomic restaurant located in Tours, France. In recent months, we have approached the redesign of the restaurant in the continuity of the early work, from both a functional perspective and an identity will, starting in the observation that, until then, the restaurant could not take a clear position between fine dining and developed bistro. The solution was to decide, offering both uncompromising! A small living room now separates calm restaurant, almost hidden, a counter and its extensions with the cozy ambience casual.
The proposal incorporates new operational constraints of the restaurant, organizing spaces that support customers in different ways to enjoy the Barju, and participate in extracting them from the world for the time of the discovery. The restaurant has gained consistency. Details are important, the richness and uniqueness of the place sitting in the combination of raw materials, the design of large furniture and the uses they offer. The restaurant can not any more be discovered with a glance, it offers it self softly...Furniture Design, Interior Design2015
A simple sign cites the brand, "France" (the hexagon), "house", "wood". It evokes the natural raw material in the form of a leaf, and at the same time suggests with his cube profile in isometric view, the technical trades that converge to the formatting, literal and figurative , of a construction projects.
The elements that make up the identity system is a set minimalist, close to the rigor and the cartesian approach of the company. The shades of color bring a general sobriety where contrasts are possible. A black cartridge serves as an anchor point for information. A variation of the sign in the form of three symbols extends the identity system to the three main competences.Branding, Graphic Design2012
The 'Communauté Urbaine de Cherbourg' is a contrasted agglomeration. On one side, rural areas and on the other, the sea. A natural boundary between land and sea but also between the place's prejudices and the surprisingly positive reality. We chose to make from these contrasts an essential part of the identity of the document.
The main aim was to appeal to local population and ensure regional and national influence. Among local population, it seemed important to pay attention to young people and confidence they can have in their agglomeration, to convince them to stay or return after completing their studies. The cool design of pictograms is particularly turn towards their sensitivity. On the other hand, entrepreneurs and potential investors ready to move to the agglomeration represent a target rather sensitive to quality. We therefore chose a surprising cover to capture attention (which plays with contrasts, depth …), a minimalist layout with quality photography to be accurate with the content, and to contrast with the pictograms.
Editorial Design, Graphic Design, Print Design2012
Eneten is a CSR consultant (corporate social responsability) mainly focused on SME’s issues. CSR is a form of corporate self-regulation integrated into a business model : integration of social, environmental and economic in their activities, and in their interactions with their stakeholders on a voluntary basis. "doing well by doing good "
CSR approach can lead to lower costs and a boost to innovation for small businesses.
It allows the company to differenciate itself and to engage durably the customer and the stakeholders through highlighting its values.
Eneten's skills gather change management to integrate the interests of stakeholders, a detailed knowledge of global issues and their policy and regulatory variations, a detailed knowledge of technical and management solutions that contribute to improving the health, environmental and social processes in organizations.
Eneten assist companies in various fields through tailored approaches.
We worked on definition of the name, the identity system and the stationnery. Eneten’s font is in lower case with rounded shapes but with straight and simple lines, without uppercase, ornaments, or effects (shadows, relief ... italics). The approach is humble and marks a results-based approach. This minimalism is a sign of reputation acquired and recognized competence.
Simplicity and sobriety = efficiency / Reason = relevance / Rigorous style = evokes the Nordic countries and the Swiss ... and positive values in terms of rigor, precision and accuracy / Harmonious = reassuringBranding, Graphic Design2013
To be better integrated in its environment, the building of the library Marin-Marie, designed by David Serero
(Serero architectes & urbanistes ) was covered with a pattern referring to stained glasses of the neighboring church.
Responsible for defining the identity of the library, we decided to exploit the characteristics of the glass cuboid shape and the graphic mesh that covers it.
This sort of camouflage net appeared to us as meaningful: the windows are source of light and of information delivery. Juxtaposed to the church building, the library is a place for cult(ure), designed to radiate and interact with the population.
We started from this initial mesh to define forms, elements, new and more organic and dynamic frames, less mathematics.
From these forms, solid and wired, we proposed tools with which it is possible to play, draw, guide, point-out, signalize, etc..
We also had to provide an alternative name for the library, a name that could be part of the vocabulary of young audiences, while demystifing the site.
We proposed "M3" (for the three "M" of the three words "Media Marin-Marie") and designed it with the news forms, reminding the initial frame without repeating the mesh:
The identity system deployed is both steeped in history, mean the cultural and emotional, and is technical and modern enough to capture the attention of the public usually reluctant to go into a library.
Finally, this library is intended to exploit new information technologies and new forms of communication. Our system suggests this technological environment, connections and complementarity of existing tools and those older.Branding, Graphic Design, Set Design2013
We played here with the words, their meaning and their ambiguities, their relationship to behavior and work.Graphic Design, Print Design, Set Design2013
A group of inmates at the Cherbourg prison defined the content and wrote the messages of an information leaflet for hygiene, to be delivered upon arrival in western France prison.
We have been responsible for the illustration. This leaflet was produced as part of an action of health education at the initiative of the local teaching service and a unit of the Cherbourg hospital, under the aegis and with the financial support of the Inter Regional Directorate of Penitentiary Services of BritainLoire Valley and Normandy.Character Design, Graphic Design, Illustration2012
This exciting work has allowed us to decline the identity system that we designed (http://www.behance.net/gallery/EFINOR/10734227), from small details to large structures, to integrate the new building as a centerpiece element of the communication tools.
The lobby of the EFINOR siege is characterized by a multi-layered metallic wall, a reception desk formed with an horizontal and vertical metal strip, over a bright and graphic paroie revealing a complex structure, a cozy lighting to naturally highlight the places of exchange, and raw materials whenever possible, with a predominance of metal, the basic materials of the group Efinor.Furniture Design, Graphic Design, Interior Design2013
EFINOR is a group of many companies in France, with different names. we had to gather those different entities under the EFINOR name, while keeping own names and specificities. The overall goal was to be clearly identified as a well organised group, with ressources and competences to provide a wide range of solutions.
We did not only work on the parentage of the companies, we also pointed out the human skills the group is based on.
The system shows the workers, explains the domains without any commercial langage, tries to be as surprising as humble, using rough offset papers and minimal compositions, to balance with a dynamic flashy orange pantone...Branding, Graphic Design2013
For change management in the context of a major reform in the Air Force, Bureau Veritas has approached chattermark for the design and implementation of video modules designed to fill multiple roles: teaching support , video explanation for the uninitiated and basic elements for staff, practitioners and policy makers. Distributed internally, as these tools are available to trainers and users. Used outside the walls of the institution, these products between corporate communications and training support, help partners understand the subject.Animation, Creative Direction, Motion Graphics2013
"Les téméraires" is a theater festival that takes place in Cherbourg each year during the month of May. All the shows are created, interpreted and played by amateur theater companies throughout the city. For this very special 20th edition, we created a strong visual environment to be easily recognizable during the next editions : 2 colors that can be used in overprints or as flat tints / a logo made of a handwriting type / a drawings' collection (one drawing by play). In the first place, the choice to illustrate the shows by drawings came out of the constraint that the theater companies couldn't provide any photography of the shows. Furthermore, the drawings brings a slice of mystery and incite people to watch plays where they wouldn't want to go to at first. To match with the idea of amateurship, we decided of a style of illustration : a simple casual line with a range of imperfections but full of charm. At each show, the corresponding drawing is displayed at the entrance, so the public recognize instantly the show and become aware of the diversity of the festival's theater plays.Branding, Graphic Design, Illustration2014
In order to respond to major markets, the Helia group tasked us to recast the BERTAGNOLIO identity, and to point its relationship with the other companies of the group (for example FRANCE MAISON BOIS).
Bertagnolio offers foremost expertise that assure precision adjustments, purity of surfaces, etc. ... In order to translate this commitment and its professional manner to disappear behind the quality of the work, we chose minimalism details of structures in natural shades of gray. Added to this is the original embossing of the business cards which discreetly proves that everything is possible ...
The corporate identity is accompanied by visual abstract constructivist, evidence of the interest in the relevance and quality of the projects that the company deals with.Branding, Graphic Design, Print Design2012
"with a smile, we can..."
...or how to not dramatize the surgical !
(orthodontic office)Branding, Graphic Design2012
How to be identifiable remaining discreet ?Branding, Graphic Design, Web Design2012
Internal communication around Airworthiness of Aircraft and developments taking place in the fields of aircraft maintenance in the Air Force, also uses posters.
the new poster series responds to very specific issues that relate to the functions depending on the qualifications, the related decisions, or where to find some information ... These messages are addressed to all aircraft mechanics.Graphic Design, Illustration2012
The BarJu is a high ranked french restaurant in the old town of Tours (France). [try it if you have the opportunity, you won't forget it !!]Branding, Graphic Design, Packaging2012
To promote our services, we just sent our clients and prospects this special prospectus (!), in order to explain that:
- to bring relevant solutions is a real job ... It takes time, needs method and know-how, to maximize the benefits over the few seconds of good ideas — if we do not compete illusionists, it is only because magic has limits!
- the goals are not the solutions. Things have to be done in sequence — do not save a good thought !
- the form and substance may be different from what is initially imagined, even for a prospectus
— Expect to be surprised !
having a purpose does not preclude to give a product several utilities, quite the contrary — You can afford to be ambitious !
- it is possible to deal with creative knowing where you are going, in a defined and taken into account — It is rightful to be demanding !
We are not the first trying to give a chronology of steps of such a process. So much the better, it allows us to present "our" without complex, and with a touch of humor. We deliberately "washed" what is close to our own fields, to make it transferable to any project management ... It is anything but a golden rule, just a sort of prospectus that may be useful , starting by making a gift!Fine Arts, Graphic Design2012
Refreshing of our stationery
— chattermark : CTMK
[ laminated grey board to white Old Mil paper and a wide range of Fedrigoni colored and textured papers / Letterpress and embossing techniques ]Branding, Print Design, Set Design2013
To characterize this traditional company, we have sought to express its versatility and technical mastery through a déclinable sign in a multitude of symbols, each adapted to a specific project.
Stability and the thickness of the elements are intended to be reassuring about the quality of the built.
Three areas are highlighted: network planning and foundations, infrastructure construction and earthmoving, building construction.
Thus, their customers and prospects perceive a glance the extent of the company's skills and ability to undertake a particular type of construction.
The sign is simple, so is the principle of variation, and allows the marking and identification of interventions in this building firm.
Branding, Graphic Design, Icon Design2015