C.U.C. — Agglomeration information document

The 'Communauté Urbaine de Cherbourg' is a contrasted agglomeration. On one side, rural areas and on the other, the sea. A natural boundary between land and sea but also between the place's prejudices and the surprisingly positive reality. We chose to make from these contrasts an essential part of the identity of the document. The main aim was to appeal to local population and ensure regional and national influence. Among local population, it seemed important to pay attention to young people and confidence they can have in their agglomeration, to convince them to stay or return after completing their studies. The cool design of pictograms is particularly turn towards their sensitivity. On the other hand, entrepreneurs and potential investors ready to move to the agglomeration represent a target rather sensitive to quality. We therefore chose a surprising cover to capture attention (which plays with contrasts, depth …), a minimalist layout with quality photography to be accurate with the content, and to contrast with the pictograms.

A document to promote the agglomeration
— a land of contrasts, full of vitality.
 
The 'Communauté Urbaine de Cherbourg' is a contrasted agglomeration. On one side, rural areas and on the other, the sea. A natural boundary between land and sea but also between the place's prejudices and the surprisingly positive reality. We chose to make from these contrasts an essential part of the identity of the document.
 
On the cover, a physical and visual boundary separate two medias : on one side, a series of pictograms (which by their shape are signs of vitality) and on the other side, a composition of photographies, lively and exciting (you can spend time to discover all of it). They both suggest the diversity of opportunities that can offer the city. 
Inside, the yellow color recalls sunny days (in contrast with the rainy region's prejudice), divide the sections and create an distinct style. In the same spirit, the clear demarcation between text parts and pictures create coherence.
 

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