EFINOR is a group of many companies in France, with different names. we had to gather those different entities under the EFINOR name, while keeping own names and specificities. The overall goal was to be clearly identified as a well organised group, with ressources and competences to provide a wide range of solutions. We did not only work on the parentage of the companies, we also pointed out the human skills the group is based on. The system shows the workers, explains the domains without any commercial langage, tries to be as surprising as humble, using rough offset papers and minimal compositions, to balance with a dynamic flashy orange pantone...

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