We worked to characterize an orthodontic office, giving him the awareness and pedagogical tools needed to complete its daily mission.
We defined a meaningful visual identity, modern to capture the attention and relevant to support key awareness messages focused on four dimensions: functional, aesthetic, posture and sleep disorders.
the overall intention is to point that our teeth are complex : visible and fragile on the surface, they exchange and interact with our entire body thoroughly. Our body is mirrored to our oral sphere, the alterations and dysfunction of one affecting the second.
This work results in various printed educational materials and an awareness website.